Estee Chin Photo


Branding, Website Design & Development

After being a wedding photographer for more than 4 years, Estee decided that it was time for a rebrand. We’ve been personally following Estee’s photography journey so it was inspiring to see how she’s developed her style and philosophy to wedding photography over the years.

Estee’s approach encourages couples to be their most authentic self and trust that Estee and her team will capture all the moments in-between. When you look back at your wedding photos, you’ll be able to relive the exact moment you said “I do”, hear the laughter from your grandparents, and see the cake you left half-eaten because your best friend dragged you to the dance floor.

With this messaging in mind, we began to work on the branding and website. Approachable, humble, legacy and timelessness were some of the keywords that led our brand identity design process. For the website, we wanted to create a canvas to allow Estee’s photography to be the centrepiece of each page.